I believe that design should be both fit for purpose and have careful thought and intelligent reasoning behind it. It should convey a message clearly and concisely with a final outcome that demonstrates a combination of aesthetics and functionality.

I am a designer who has a keen interest in the future of our planet and a strong belief in sustainable design. This means, considerations like the opportunity for the re-use and re-cycling of a final product and what the environmental and economic impacts of sourcing materials are very important to me.

I appreciate simple clear design with a solid concept and strong emphasis on typography. A lot of my work reflects this though every brief requires an individual approach and every client an original piece that corresponds to their identity and client base.

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  A project for the V&A aimed at getting more people interested in the permanent fashion exhibit in the collection.

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  A series of yoghurt pots designed for the Quaker Oats brand. This brief was part of the D&AD student awards.

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  A personal project.

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  Experimentation with abstract forms.

• This is an animation inspired by a quote from the book ‘The Centre Cannot Hold’. It is a representation of the feelings that someone with schizophrenia experiences.

• An animatic based purely on ‘me’ as a designer and where I have come from. I came from a very scientific background before studying at Camberwell. This animatic reflects that in it’s style and shows my journey.

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